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Well, the Studio1A Vidcast tests were definitely a hit considering stats and emails.

I did receive 1 email that reminded me of my own fears launching video. The first issue is just how long each cast would take to produce and post-produce. The 2nd concern was more of the 1st.

I quickly found out that things like lighting and studio layout along with wearing the proper color shirt had to be taken into account (my plaid wardrobe is extensive). Multiple takes were a necessity in changing camera angles to properly show an item. …and then, there’s the issue of a 2nd person in studio to aim the camera after the static shot ‘intro’.

Another issue is the length of the Vidcast in proportion to the file size.

The last issue may just be the most important. I wonder just how many people would rather ‘listen’ to this Podcast since they do so during their morning or afternoon drive time.

Contrast the drive time audience with the boom in YouTube, Blip.TV and dozens of others, not to mention the untapped potential of Apple TV.

I’m finding the best route, so far, is to offer both mediums, visual and audio in no particular order based on show content. Sometimes, I think a Vidcast will really help explain an item as we open the virtual ‘window’ in Studio1A, turning knobs and punching (not literally) buttons. Other times, expecially when I drone on during long shows with Laura, an audio-only format may be a better fit.

So; be sure to join us as we continue to experiment with the formula and evolve.

Best,
MarkJensen

Filed under: Commentary, PodCasts